MAVERICK CARTER

CO-FOUNDER, UNINTERRUPTED

Maverick Carter is the Co-Founder of UNINTERRUPTED, a brand created by athletes for athletes. In this role, Carter leads the company’s vision to empower athletes to be “more than” through telling their authentic stories. In a world where fans can hear from athletes anytime, anywhere, UNINTERRUPTED exists to help athletes express themselves creatively without interruption.
 
Born from a conversation between LeBron James and Carter back in 2014 around the need for a platform where athletes can express themselves freely and unfiltered, UNINTERRUPTED was first the home of premium first-person content from the athletes’ point of view. Today it has grown to include several athlete-hosted podcasts like Mind The Game, premium live events including FamJam and the first ever sports film festival, the Uninterrupted Film Festival powered by Tribeca, as well as award-winning original content and exclusive products that span apparel, accessories, and other limited edition collectibles.
 
Building on the strength of the “more than” message that resonates beyond the world of sports, the UNINTERRUPTED brand has cultivated a vast following and impactful partnerships with some of the most notable brands around the globe including Major League Baseball, the National Basketball Association, Verizon, Nike, Netflix, Gatorade, Proctor & Gamble, Disney, JP Morgan Chase and Amazon, among many others. 
 
With Maverick Carter’s business and marketing acumen at the helm, UNINTERRUTPED remains at the frontier of athlete storytelling and transforms these stories into inspiration for a new generation of sports fans.