You’ve watched them talk, laugh, and debate on The Shop, a show The New Yorker called, “…entertainment at its finest.” Now, take a step behind the scenes with LeBron James, Maverick Carter, and Paul “PR” Rivera in The Shop, a book that chronicles the candid moments and conversations.
"The Shop isn't just about people talking to each other. It's deeper. It's about the things that shape us, the battles we fight, and the journey we're all on... Over the years, we've peeled back the curtain, showing the world that athletes, artists, and entertainers are more than sound bites.” - LeBron James via the foreword of The Shop: Where Culture Shapes Up.
GUEST LIST: Relive the discussions and debates between LeBron James, Maverick Carter, Paul “PR” Rivera and celebrities from the world of sports, entertainment, and politics, such as Tom Brady, Teyana Taylor, Rich Paul, A'ja Wilson, Pharrell, Chloe Bailey, and more.
SHOP SECRETS: Featuring brand-new stories and annotated interviews to give you the full The Shop experience. “We’ve always viewed The Shop as more than a show. The Shop has become a community empowerment platform," said Paul Rivera, co-creator. “This book features quotes and photography from some of the most iconic artists, athletes & entertainers in a real and unfiltered way you’ve come to expect inside The Shop.”
GORGEOUS GIFT: Includes stunning, many never-before-seen photos from the set presented in a beautifully bound book, making this an excellent gift for any fans of The Shop, sports enthusiasts, or lovers of culture, or unfiltered conversations about sports, music, and more!
About The Author
Ernest Wilkins, Author: Ernest Wilkins is a seasoned writer with expertise spanning cultural critique, advertising, and personal essays. With over a decade of experience, he's shaped culturally-resonant narratives for global giants like Nike, Twitter, Twitch, Red Bull, and Jordan Brand. His pen has graced pages of top publications, including GQ, Rolling Stone, Pitchfork, New York Magazine, and the Chicago Tribune.
Beyond his commercial work, Ernest is the mastermind behind "Office Hours Mag", a newsletter for the culturally curious, and "Gameday Grails", a treasure trove for vintage sportswear enthusiasts. When the day's work ends, Ernest cherishes time with his family and crafting intricate playlists.
Whether it's copywriting, crafting editorial strategies, or diving deep into audio, Ernest's multifaceted talents shine through, making him a force to reckon with in the world of storytelling.
A few fun tidbits: Indie rock icon Andrew WK taught him how to ride a bike, and he's left his mark on pop culture with contributions to memes and appearances on shows like ABC's Supermarket Sweep.
The road to greatness is never the same for anyone. It takes heart, persistence, and a little bit of muscle. Whether it’s the road less traveled, or the open road, what matters is that you go. Salute to the road warriors.
